Salt Life Continues to Expand Retail Presence

Delta Attire, Inc. (NYSE American: DLA), a number one supplier of core activewear, way of life attire, and on-demand digital print methods, is happy to announce the continued enlargement of its Salt Life® model’s retail footprint by the opening of three new retail areas. These new doorways embody the model’s first location in Virginia in addition to two extra Florida areas and signify the following part in Salt Life’s branded retail technique providing each full-price and outlet choices that cater to a large viewers desirous to discover its vary of high-quality ocean efficiency and way of life gear. Salt Life will end 2023 with a complete of seven new retail shops, together with full-price and outlet shops within the following markets:

  • Pembroke Pines, FL – February 2023
  • Lengthy Department, NJ – April 2023
  • Riverhead, NY – July 2023
  • Deer Park, NY – July 2023
  • Pompano Seashore, FL – October 2023
  • St. Augustine, FL – October 2023
  • Williamsburg, VA – December 2023

Delta Apparel logoUpon the December 2023 opening of its Williamsburg, Virginia location, Salt Life will function a formidable whole of 28 retail shops, together with 15 full-price shops and 13 outlet shops throughout the nation comprising over 55,000 sq. ft of retail flooring area. The brand new location in Pompano Seashore, Florida may also home a state-of-the-art content material studio and multi-media broadcast platform for the Sport Fishing Championship (SFC), the governing physique of saltwater event fishing, in reference to Salt Life’s unprecedented 10-year sponsorship settlement to function its official attire and sun shades supplier.

“Continued enlargement of our retail presence is a crucial piece of our omnichannel technique and an exhilarating step ahead for Salt Life, permitting us to deliver the Salt Life expertise to ocean lovers in markets throughout the nation,” mentioned Jeff Stillwell, Salt Life Group President. “Our new shops are extra than simply retail storefronts; they’re vibrant areas the place prospects can immerse themselves within the salty way of life and expertise our ardour for all issues on the water.”

Robert W. Humphreys, Chairman and Chief Govt Officer of Delta Attire, Inc., commented, “We’re excited to see Salt Life present an increasing number of shoppers with the chance to expertise the model within the wonderful retail environments our crew continues to develop. Gross sales in Salt Life’s retail channel are among the many most worthwhile gross sales throughout our whole firm and the constant good points we see in key metrics reminiscent of conversion price and transaction worth proceed to affirm our vital funding on this space.”

About Salt Life

Salt Life® is a number one ocean way of life model embracing those that love fishing, diving, browsing, seashore enjoyable, sun-soaked rest, and all the pieces in between. Based in 2003 by 4 avid watermen from Jacksonville Seashore, Florida, Salt Life has grown by widespread distribution and coast-to-coast retail shops. The model’s skilled roster boasts quite a few athletes, sportsmen, and different ambassadors within the fishing, browsing, diving, and music worlds. Salt Life presents omnichannel shopper engagement by their YouTube Channel, Instagram, Fb, in-store activations, and The Day by day Salt content material portal, which incorporates the Above & Beneath: a Salt Life Podcast and Constitution Captains and Surf Teacher Directories.

Salt Life merchandise can be found to shoppers at, in surf outlets, specialty shops, malls, and sporting items retailers, in addition to at Salt Life’s numerous branded retail shops. The model’s flagship retailer is in Jacksonville Seashore, Florida, the place the time period “Salt Life” was coined 20 years in the past.

About Delta Attire, Inc.

Delta Attire, Inc., together with its working subsidiaries DTG2Go, LLC, Salt Life, LLC, and M.J. Soffe, LLC, is a vertically built-in, worldwide attire firm that designs, manufactures, sources, and markets a various portfolio of core activewear and way of life attire merchandise beneath the first manufacturers of Salt Life®, Soffe®, and Delta. The Firm is a market chief within the direct-to-garment digital print and achievement business, bringing proprietary DTG2Go expertise and innovation to buyer provide chains. The Firm makes a speciality of promoting informal and athletic merchandise by a wide range of distribution channels and tiers, together with out of doors and sporting items retailers, unbiased and specialty shops, higher malls and mid-tier retailers, mass retailers and e-retailers, the U.S. army, and thru its business-to-business e-commerce websites. The Firm’s merchandise are additionally made obtainable direct-to-consumer on its web sites at, and in addition to by its branded retail shops. The Firm’s operations are situated all through the USA, Honduras, El Salvador, and Mexico, and it employs roughly 6,800 folks worldwide. Further details about the Firm is accessible at

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