BOTTER x Reebok brings 3D printed shoes to Paris Fashion Week

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BOTTER is a trend design studio that represents the fusion of music, literary, culinary and origins, that kind the wealthy and hybrid Caribbean tradition. The studio shaped by Lisi Herrebrugh and Rushemy Botter combines its ‘Caribbean Couture’ spirit, its look in the direction of Arte Povera’s philosophy, and a powerful sustainability consciousness. Its newest creation, introduced at Paris Trend Week, is a collaboration with Reebok and HP 3D Printing to create a revolutionary footwear assortment titled Venus Comb Murex Shell Sneaker.

BOTTER x Reebok brings 3D printed footwear, created using HJP MultJet Fusion technology for the new collection, to Paris Fashion Week As a model whose DNA instantly rises from one of many world’s most biologically numerous marine areas, BOTTER is all the time near themes associated to the ocean (and its safety). The brand new Sneaker is impressed by the Venus Comb Murex, a beautiful-looking predatory sea snail whose shell has a really lengthy siphonal canal, and quite a few spines.

The artistic duo additionally combines their multicultural influences and their mastery of Belgium and Dutch tailoring to infuse their menswear label with a definite notion of luxurious. Edgy but inclusive, their artistic sight is an extension of their very own personalities: daring, colourful, and refreshingly constructive. BOTTER is a glance into a private diary; a glance and opinion on the world expressed underneath Lisi and Rushemy’s simple imaginative and prescient.

The story of the BOTTER x Reebok collaboration (with HP) for the Venus Comb Murex Shell Sneaker was “completely” reported by sneaker and trend information portals Sneaker Information and HighSnobiety, in addition to on BOTTER’s Instagram. Excessive Snobiety writes that “the sneaker — which arrives in a myriad of wavy colorways — seems like a recent look into the way forward for sneakers, and is undoubtedly one in all BOTTER’s most spectacular concoctions up to now.”

Sneaker Information quotes an official press launch it acquired from BOTTER, the place BOTTER’s founders say that “The Reebok x Botter Sneaker is a gap of an exquisite [sic] venture. The brand new partnership with HP 3D Printing goals to create product that sits on the intersection of innovation, sustainability and luxurious and that is simply step one.”

The present definitely marks a brand new first step for the usage of 3D printing in trend, one thing that has been accelerating in recent times. Footwear specifically is a extremely receptive phase, with clear examples of mass manufacturing already underway at Adidas with the FUTURCRAFT 4D line of merchandise. Up to now, each market leaders Stratasys and 3D Programs have experimented with unique 3D printed footwear, together with designs from Iris Van Herpen and Zaha Hadid, whereas each Formlabs and EOS have labored with the likes of New Steadiness and Underneath Armour on (roughly profitable) industrial tasks.

Now HP is severely wanting on the footwear phase as the corporate’s polymer MultiJet Fusion expertise might allow greater productiveness at decrease prices, which can be doubtlessly appropriate with high-end and even mid-level sneakers and different kinds of footwear (very like Carbon’s DLS expertise applied by Adidas’ suppliers). This newest collaboration presents could possibly be step one in that path.

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