62-year-old Decatur sporting goods store sold to Moulton businessman

Jan. 20—Nolan Lang mentioned the choice to promote the household sporting items enterprise of 62 years was not straightforward, however he simply felt the time was proper.

“I am drained. It is time for me to do one thing else,” mentioned Lang, 67, who offered Lang’s Sporting Items of Decatur to Moulton businessman Chris Terry, 38, in mid-December. “Chris is an actual go-getter and can put 100% of his power into the enterprise. He jogs my memory of a younger me. I made a very good determination. It is one thing I am snug with. I imagine everybody will profit.”

Lang’s Sporting Items’ founder Vernon Lang was a soccer participant at Lawrence County Excessive and later grew to become a coach there. He additionally performed at Athens Faculty when it had a workforce and for the U.S. Military when he was stationed at Fort Rucker. Vernon Lang later grew to become principal at Hatton Excessive earlier than leaving the schooling subject to enterprise into the sporting items enterprise.

Nolan Lang mentioned his father opened the Decatur enterprise on Could 27, 1961, on Financial institution Road. It moved to at the least 5 different areas together with the previous Grant’s constructing within the Decatur Procuring Heart.

Vernon Lang was awarded the Nationwide Sporting Good Retailer of the Yr in 1985. He went on to personal and function Lang’s franchises in Athens, Huntsville, Tuscaloosa, Birmingham, Montgomery, Gadsden and Auburn. The corporate confronted monetary struggles and in 1988 downsized to only the Decatur location, and Nolan Lang took over enterprise operations.

Now the shop at 404 eleventh St. S.E. has been renamed D2 Sports activities and Outdoor. Terry, the proprietor of Dixie Diamond Sports activities in Moulton, mentioned D2 is brief for Dixie Diamond Sports activities No. 2.

Terry mentioned his new retailer encompasses about 10,500 sq. toes with about 4,500 sq. toes devoted to retail gross sales.

Terry mentioned he has been desirous to broaden his model exterior of Lawrence County, and in September he reached out to Lang about buying the enterprise.

“We have been capable of attain an settlement,” he mentioned. “Increasing to Decatur has all the time been a dream of mine. … Our clients can have an area purchasing expertise, not simply being one other quantity strolling by way of the door.”

He plans to maintain his Dixie Diamond retailer on Courtroom Road in Moulton open. His spouse Danuelle Terry, co-owner of Dixie Diamond and D2, will handle the Moulton retailer. They’ve owned and operated the Moulton location since 2011.

Chris Terry mentioned the largest change clients will see within the Decatur retailer is that weapons and fishing sort out will now be offered there.

“We’ll even have a number of faculty attire that clients can are available and purchase off the shelf,” he mentioned.

D2 will nonetheless characteristic embroidery and display screen printing in addition to some sporting items.

“My spouse has a eager eye for design and we’ll be including banners and increasing trophies and awards,” he mentioned. “Nolan had an excellent buyer base, and with my work ethic and imaginative and prescient, we plan to take it to a different stage.”

Terry simply accomplished transforming and portray the within of the shop. The white D2 signal is in place over the doorway.

Terry mentioned Lang’s workers stay on board, and he’s trying to broaden his employees. He mentioned individuals with graphic design and gross sales expertise who’ve “consideration to element” will likely be sought.

“The DTF (direct to movie) course of will open extra doorways for retail and company clients,” he mentioned. “It adjustments beautify.” The DTF course of transfers prints onto material.

Lang mentioned the shop’s longtime bookkeeper, Nancy Davis, additionally retired in December.

What’s subsequent for Lang?

He mentioned he might transfer to Dauphin Island on the Gulf Coast and buy a bay boat. “I plan to go fishing down there and go attempting to find white-tail deer in southern Illinois,” he mentioned.

[email protected] or 256-340-2442. Twitter @DD_Wetzel.

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