Unspun’s new collection highlights technology’s future in fashion.
The apparel tech company launched Thursday a collaboration with Portuguese graphic designer and illustrator Bráulio Amado. The limited-edition collection combines Amado’s irreverent approach to prints with Unspun’s body scan technology through the company’s app.
New York City-based Amado is well-known for his lively, energetic work on a variety of mediums such as posters, record covers, editorial illustration and videos. He’s previously collaborated with musicians from Beck and Frank Ocean to Róisín Murphy and Robyn.
“Like Unspun, Bráulio’s work is personal and full of individual character,” said Annika Visser, Unspun brand lead. “We were drawn to his graphic prints across various mediums and liked that his work was unique and had a signature flair to it.”
Consumers have the choice to add one of three exclusive prints designed by Amado to three styles of Unspun jeans: wide leg, straight fit and classic straight. Amado selected the styles and washes. Each pair of jeans is made entirely from organic cotton.
The prints were “inspired by post-punk, psychedelic, space and the future,” Visser added. Each one is printed onto jeans using Jeanologia’s laser finishing technology. Kornit prints the patches and other graphics using a waterless direct printing method.
Jeans are $250 and a portion of the proceeds goes to Planned Parenthood.
The collection will be available until Nov. 17.