Between 2023 and 2033, the Oceania digital textile printer market is projected to grow rapidly at a CAGR of 4.3%. The market is expected to reach a value of $150 million in 2033. By 2023, the market is likely to surpass an estimated valuation of US$98.4million.
Future Market Insights predicts that Oceania’s demand for digital textile print will grow as a result the growing ecommerce distribution sector. Thanks to ecommerce, small and medium-sized producers of textiles can easily connect with consumers.
The e-commerce has been a great benefit to those who live in remote areas or are underserved. On-demand printing is becoming more popular, and digital textile print technologies can fill this demand.
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Textile industry customization and personalization has been boosted by e-commerce. It is partly due to the fact that users have more choices because of the ease and capacity of using the internet interface.
The modern consumer prefers specialized, personalized products that can be produced using flexible digital textile print techniques.
As consumers become more conscious of the impact their purchases have on the environment, e-commerce websites are driving demand for sustainable textiles.
In the last few years, using less water and reducing energy and chemical usage has become commonplace in industry. Digital textile printing is therefore more environmentally friendly than conventional textile printing.
The stiff competition in the market has led to an increase in demand for printing options that are versatile and affordable. Small and medium-sized companies have been encouraged to adopt digital textile print technology at a rapid pace. This trend will continue to drive market growth in the future.
Oceania Digital Textile Printers market study: Key takeaways
- The Oceania digital textile printer industry is anticipated to reach a valuation of US$ 98.4 million by the end of the year 2023.
- The market is expected to reach a total size of US$ 150 million by the end of the forecast period 2023 to 2033.
- The CAGR for the market during 2023 to 2033 is projected to be at 3%.
- Clothing & Apparels End Use segment is anticipated to offer an impressive absolute dollar opportunity of US$ 25.4 million Between 2023 and 2033.
- Australia is anticipated to be the largest market for digital textile printers across Oceania accounting for a total market valuation of US$ 71.6 million in 2023.
“Oceania is experiencing a rapid expansion of digital textile printing due to the region’s growing need for affordable, on-demand textile printing. With the use of eco-friendly inks and direct to fabric printing, it is now possible to print textiles at a low price and with high quality. As ecommerce distribution options expand, the need for digital textile print is also growing. This is expected to provide small and medium-sized textile manufacturers with access to a larger consumer base and satisfy the increased demand for customization and personalisation.” – says an FMI analyst.
Digital Textile Printing Market Landscape: A Competitive Landscape
Oceania’s digital textile market is characterized by key companies adopting a variety of strategies to stay competitive. While consolidation is the main strategy, there are many other actions like acquisitions mergers and new product innovations.
HP Inc., Brother International Corporation, Seiko Epson Corporation, Konica Minolta, Inc., Colorjet Group, The M&R Companies, Mimaki Engineering Co., Ltd., Aeoon Technologies GmbH, HGS Machines, Ricoh Company, Ltd, Electronics for Imaging, Inc., Kornit Digital, and others are prominent players in the digital textile printing market. The digital textile printing industry is fragmented, and Tier 1 players hold 20-25% of the Oceania market.
As an example
- In October 2021, Kornit Digital announced a new partnership with Amazon, which will allow Amazon sellers to access Kornit’s digital textile printing technology to create and sell customized printed apparel.
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Oceania Digital Textile Printer Market, by Category
- Direct to Garment Printer
- Direct to Fabric Printer
- Other Substrates
Type of Ink:
Size of the printer (type):
- Industrial Printer
- Desktop Printer
By Sales Channel:
- Manufacturers (Direct sales)
- Distributors/ Suppliers
- Shoppers can find a variety of products at discounted prices.
By End Use
- Clothing & Apparels
- Golf shirts
- Others (Jackets, Tie, etc.)
- Bed Linens
- Carpets & Curtains
- Others (Napkins, Towel, etc.)
- Technical Textiles
- Others (Flags & Banners)
- New Zealand
- Papua New Guinea
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