Mexar Ltd, which was founded in 2008, saw a niche for pigmented pens and entered it. It’s a decision that has paid off.
“At the time, we noticed that there was gap in the inkjet market for a company to concentrate on the development of water-based pigment inks for textile printing applications,” said Dr. Andy Hancock, Mexar’s managing director. “All the other large inkjet companies in the textile arena were focused on dye-based inks, so as a small company we had to carve a niche, and pigment-based inks was the natural choice.”
With his PhD in inkjet formulations, Dr. Hancock’s background is inkjet chemistry, so he took that technical knowledge to focus solely on water-based ink formulations with pigments and binders to try and develop the textile inkjet market.
“At the time, direct-to-garment (DTG) printing was a new technology and the idea of roll-to-roll textile inkjet printing was talked about a lot, but the technology (both ink and printheads) was not ready,” added Dr. Hancock. “We knew that pigment textile inks were going to play a significant role in textile printing technology at some point – however we underestimated how long that would take!”
Today, Mexar’s primary focus is the textile decoration market.
“We have sublimation inks and pigment inks for numerous different key printhead technologies as well as direct-to-garment (DTG) and direct-to-film (DTF) inks,” Dr. Hancock reported. “The DTF market has surprised us all at how quickly it has been adopted by the garment decoration market. The screen print community has really bought into the concept, and this is growing at an enormous rate.”
Mexar’s ability to react quickly to the market differentiates itself from its competitors.
“At Mexar we work in a slightly different way to most other ink companies,” said Dr. Hancock. “As a small development company, we can react extremely quickly to market conditions. Mexar was one of first companies to offer DTF solutions outside of China. We can offer custom formulations in addition to our rapid development timelines. We can manufacture and develop inks for companies that have specific requirements. In the past we have offered licenses out for ink formulations as well.”
Innovation and service are critical to Mexar’s success.
“Innovation and service are key to our longevity,” said Dr. Hancock. “We have been trading now for 15 years and without the constant development of products and striving for more from our formulations, we would not be here.
“Excellent customer service is also imperative,” he added. “As a small company, we cannot rely on large marketing budgets and must rely on word-of-mouth referrals a lot of the time. Without offering high levels of customer service, these referrals would not exist.”
Mexar’s recent OEKOTEX ECO PASSPORT Certification is a validation of the company’s path.
“Achieving the Eco Passport was a big win for us,” Dr. Hancock said. “There is increased pressure on all companies to prove their eco credentials. We use the raw materials that have the least environmental impact to create the best formulations. We try to source our raw materials locally whenever possible, without compromising quality. Over the past couple of years, we have reformulated many of our inks to remove the harmful glycols. We also look for sources that are responsible. We use glycerine that is not derived from palm.
“Our most recent launches and headline products are our DTF inks (CMYK and White) for the garment decoration market and our roll-to-roll pigment inks for textile decoration,” he noted. “Both of these inks are covered by our Eco Passport and we are experiencing strong growth with both product lines.”
Dr. Hancock is optimistic about the future of Mexar, as the market for textiles based on pigments continues to grow.
“We have a fantastic young team who are constantly working behind the scenes to develop new products, provide support or manufacturing our existing lines,” he said. “The textile printing industry is experiencing a revolution in its shift towards digital printing, and we like to think we have played a part in that development – especially when it comes to the work we have done on pigment-based textile inks. While not many end users have heard of Mexar’s formulations, they have spread further than people realize through our partnerships over the years.
“For Mexar, my outlook for the next five years is that our production capacity will need to increase significantly to keep up with the demand,” Dr. Hancock added. “The pigment inkjet textile printing market has only just started to scratch the surface and there is a lot of room for growth.”
BOXED INFORMATION:
Mexar Ltd
Unit 4B
Whitehouse Road Industrial Estate
Whitehouse Road
Newcastle upon Tyne
NE15 6LN is a UK postal code.
Tel: +44 (0) 191 447 3414
www.mexar.co.uk
Major Products: Pigment based digital textile inks